Jordan Corredera
Interactive Marketing Strategist @ Carnival Cruise Lines | Miami, Florida
As a Web Strategist I define business goals, community needs and web technology, to craft and deliver, long term high return web programs for Carnival Cruise Lines.
I am the Sr. Manager of Interactive Marketing Strategy @ Carnival Cruise Lines. I assembled my current group @ CCL in early 2007 which consists of Social Networking Strategists, Interactive Strategists, Interactive Project Leads, Integrated Marketing Strategists, Information Architects, Community Managers and agents. My team is about strategic planning, Social Media, project/product management as well as research and development. In particular we work on all interactive marketing ideation and development for Carnival Cruise Lines .
Feel free to follow or contact me on any of my ONLINE PROFILES which can be found here.
Latest Publications, Research and White Papers include:
In which I was interviewed, profiled or sited.
2008:
- May 21, 2008 – Forrester Research – Interactive Marketing Campaigns: Best Practices
Carnival Cruise Lines: Best Practices In Using Rich Media
Case Study: Jordan Corredera, Manager, Interactive Marketing Strategy, Carnival Cruise Lines - February 13, 2008 – Forrester Report: Online Community Best Practices by Jeremiah K. Owyang
- February 28, 2008 – Forrester Report: Online Communities: Build Or Join? by Jeremiah K. Owyang
- May 16, 2008 – Marketing Sherpa – Get Famous Using Twitter to Market Your Company & Yourself By: Natalie Myers
2007:
- October 16, 2007 – Forrester Report: Microblogging For Marketers by Peter Kim Available free to non-Forrester clients (registration required) here
Upcoming:
July 2008
Title: Adding Web 2.0 Skills To The Marketing Team By: Cindy Commander
Description: This report will look at the Web 2.0-related positions that marketing leaders are adding to their teams, where they find talent, and key experiences and qualifications that they are looking for.
July 2008
Title: Your Next Generation Web Team By: Kerry Bodine
Description: In September 2006 we published "The People Who Make Great Web Sites," which outlined organizational best practices and required skills for Web design teams. However, a lot has changed since then. Social applications and rich media have become mainstream site elements, mobile is quickly gaining traction, and consumers are increasingly expecting Web site content to be updated on a minute-by-minute basis. This report will examine how organizational structures of effective Web design teams have changed over the past two years and what new skills are necessary to design, develop, and maintain today’s cutting edge Web sites.
Awards:
- Ad:Tech’s People’s Choice Award for Best Micro Site 2008
- Webby Awards Official Honoree for the Rich Media Single: B to C category 2008
- W3 Awards: *Silver: Carnival Cruise Lines Funship Island (travel website) 2008
- Web Marketing Association – Internet Advertising Competition Awards 2008 Funship Island Best Travel Microsite/landing
- W3 Awards: *Silver: Carnival Cruise Lines Carnival Connections (social networking website) 2008
- Hitwise Top 10 Award winner for the quarter ending ending April – June 2007
Speaking:
While I am not a frequent speaker, here are some conferences or events that I’ve participated in either as a presenter or panelist.
2008:
- AdTech: Miami | June 3-4, 2008 | Miami, FL
- Word of Mouth Marketing Association – University | May 8-9, 2008 | Miami, FL
- EyeForTravel: Social Media Strategies for Travel 2008 | March 5-6, 2008 | San Francisco, CA
2007:
- Interactive Advertising Bureau Leadership Forum: Agency Summit | November 12, 2007 | New York, NY
Education:
University of Florida, Business Administration
Disclaimer:
Everything found on this weblog is Jordan Corredera’s personal opinion and is not read or approved before it is posted. The content contained here-in does not represent the thoughts, intentions, plans or strategies of his employer Carnival Cruise Lines it’s parent Carnival Corporation/PLC or any of its subsidiaries, partners or contractors. The information in this weblog is provided "AS IS" with no warranties, and confers no rights.
